This white paper provides a view into the larger performance management framework that Balanced Scorecards support. Here's an excerpt:

The earliest impetus for a new focus on Strategy Execution is almost always some critical organizational need (sometimes called a "Burning Platform") that is threatening the health of the business. Typically one or more executives has an epiphany and recognizes that they must try something new to address this major business issue and decide that Strategy Execution -- or at least some of its tools -- offer the best solution. Often, this person's epiphany results in their becoming somewhat of an organizational evangelist for Strategy Execution.