Customer Metrics That Work | Mark Graham Brown

Complimentary Webinar Recording

Customer Metrics That Work, featuring Mark Graham Brown

This webinar featuring renowned Performance
Measurement expert and ActiveStrategy strategic
consulting partner, Mark Graham Brown,
presents how to transform your organization's
customer-related performance metrics. Hear
how and why you should get away from using
the typical customer satisfaction survey as your primary indicator of customer loyalty. See alternative customer metrics that really predict future buying behavior and loyalty. Hear examples of best practice metrics from leading companies and how they are using these innovative measures to drive growth, profitability, and other important outcomes.

In this 1-hour webinar, Mr. Brown talks about:

Commonly Used Customer Metrics
5 Customer Metrics You Should Be Wary Of
Great Customer Metrics You Should Use – Plus Real-World Examples
Using These Metrics to Drive the Right Behavior
How Customer Metrics Fit into a Broader Performance Measurement Framework
The Role of Technology

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